The Institute of Sport and Recreation Management
MoreActive4Life results to preview at LIW
The Fitness Industry Association (FIA) will preview the findings of its MoreActive4Life campaign at Leisure Industry Week (22-24 September 2009).
The FIA’s official sub-brand of the government’s Change4Life initiative, More Active 4 Life is a summer consumer campaign developed for both non-members and members of health clubs and leisure centres across the UK.
The campaign launches in June and will involve the FIA’s 2,500 operating members working with the Government, national commercial and media partners to provide consumers access to a wide range of facilities and activities.
Visitors to LIW will have a preview of the results of the summer consumer campaign.
“MoreActive4Life is an integral part of our members’ engagement programme, therefore it is only fitting that we outline what impact the industry-wide initiate had on consumers at the industry’s leading show,” says David Stalker, Chief Operating Officer of the FIA.
“LIW has always proved an excellent catalyst for the industry and a highly effective forum for the FIA, so what better place to provide feedback on a consumer activity campaign which has the Government’s backing and the industry’s support.”
